Zéna is the founder of Effortless Weight Loss - a programme designed to help you lose weight simply and sustainably, without having to count calories, restrict any kind of food or exercising! After battling with overeating, emotional eating and binge eating for 30 years, Zéna lost 35lbs over a four month period at the end of 2021. She went from feeling frumpy, lethargic and unattractive to feeling ‘alive’, energised and vibrant. A ‘Defender of Delectable Treats’, Zéna is living proof you CAN have your cake and eat it!